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MTV Rocks (formerly MTV Two, MTV2 Europe and M2) is a 24-hour alternative music channel operated by Viacom International Media Networks Europe. The channel is widely available throughout Europe on subscription satellite and digital television services. ==Format and history== The structure of the MTV Networks is different in Europe from in the U.S. and so the role that MTV Two plays is somewhat different. The various nation MTV channels remain the flagship channels bringing a wide variety of popular music and many different show formats (including documentaries, reality TV, charts, text shows, and countdowns) however digital satellite in the UK has allowed MTV to operate subsidiary channels with their own specialist areas. So while in the US MTV2 is a varied, slightly alternative channel, in Europe MTV Two is dedicated exclusively to alternative rock and indie, with the occasional alternative hip hop song; while other music output carried on MTV Base, MTV Dance, MTV Hits covering urban music (hip hop, rap, R&B and garage), electronic dance music, and chart music respectively. MTV Rocks initially began as M2 in October 1998: the channel had an interactive feel to it. Here viewers controlled the overall content of M2 in terms of its playlist and channel identity. The channel initially had limited availability only being available in the United Kingdom, Ireland, Scandinavia, France and Spain. In 2002, MTV Networks Europe expanded M2's availability across Europe and decided to rebrand M2 as MTV2 similar to the rebranding on its sister network in the US. The structure of the MTV2 in the United States differed from its European counterpart. MTV2 Europe primarily focused on alternative indie themed shows and music videos, while MTV2 in the US focused on reality TV programming, alternative music videos and alternative hip-hop. The TV station was one of the first media outlets to lead with its website strategy and follow with the TV programming. Viewers could program an hour of television content via the website designed by Toby Barnes and the agency digit and water heater it broadcast later that month. The website won a number of awards including a bafta. In the late 2000s, MTV2 Europe began to air a range of reality programming, but music was still the main focus of the channel. In 2000 the channel developed the first example of 360 degree programming. Viewers could choose an hour's worth of music and idents using the BAFTA Interactive Entertainment Awards winning website, which would then be broadcast usually throughout the night with little or no manipulation by the channel. Viewers would be emailed their transmission time, their selection and the option to forward to friends. It was one of the first 100% Adobe Flash websites). In September 2002, MTV2 Europe introduced its own on-screen presentation and graphics, and started to use much more original programming, the jewel in the station's crown being ''Gonzo'', hosted by the then MTV UK & Ireland DJ and former BBC Radio 1 DJ Zane Lowe and regularly featuring interviews with bands along with contributions from members of the MTV2 Internet forums. It was relaunched in 2006, moving from an hour-long format broadcasting every weekday to a single two-hour show on a Friday. The show won the NME Award for Best TV Show in 2006. Unlike other MTV channels available in Europe which have regular commercial breaks, MTV 2 (as it was) ran without any advertising (apart from MTV promotions and idents) for large parts of the day, which was eventually reduced to midnight to 6pm every day. Commercials shown were mainly for albums, DVDs, films and products that target the channel's main audience. However, from September 2005, MTV2 started to play these commercials during daytime, but still runs without interruptions throughout the night from 1am. In 2007, following a rebranding of MTV's channels available in the United Kingdom, MTV2 Europe was briefly rebranded as MTV Two and the presentation was changed as part of MTV's wider efforts to amalgamate the five British MTV channels into a singular brand with a common identity: the new logo is similar to the other channels, with the channel's playlist represented by a ''South Park''-esque character who plays a Flying V guitar. On 1 March 2010, MTV Two was rebranded as MTV Rocks. The channel now reflects a similar on-air identity as other MTV Networks International's channels. The channel has a similar playlist and schedule as MTV2 Europe for the time being.〔(【引用サイトリンク】title=MTV Rocks )〕 On 10 January 2011 MTV Rocks launched in Italy replacing MTV Brand New. MTV Rocks began broadcasting in widescreen on 6 March 2012. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「MTV Rocks」の詳細全文を読む スポンサード リンク
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